The utility of specially trained dogs for plant detection is well demonstrated for rare, cryptic, and invasive species, and this utility can be instrumental in Early Detection and Rapid Response (EDRR) efforts.  However, an often-overlooked benefit of canine teams is their value for outreach and education, which can significantly expand EDRR efforts by engaging a broader constituency. Here, we present two case studies from the Rocky Mountain regions of the U.S. and Canada demonstrating how canine teams can add value and impact to plant detection and management through increased public awareness, sympathy, and engagement. Strategic communications raised awareness of, and compliance with, invasive species control measures through earned media and direct contact with stakeholders at little additional cost. In one case, the estimated value of the publicity generated by the dog teams was over $CA1M. Practitioners using conservation canine teams should seize these opportunities when their programs depend on public support and/or compliance, and these benefits may make canine methods more cost effective compared to other approaches that do not provide concomitant outreach benefits.