A lot of plant genera in the Neotropics usually consist of species that could exhibit narrow distributions and one to a few species with broader distributions; for this last case, those widespread species are usually characterized by a noticeable morphological variation. Answering questions regarding how much (if so) of this variation is due to phenotypic plasticity vs. genetic diversity (e.g. intra and/or interspecific hybridization), is important to understand the identity and dynamics in these groups. Here, I will aim to explore this using the species Cavendishia bracteata as a case study. This widely distributed species is part of the plant family Ericaceae, and exhibit a highly variable morphology, something that seems unusual in a group mostly represented by endemic species.