British Columbia is a hotspot for bryophyte biodiversity, and the University of British Columbia Herbarium (UBC) in the Beaty Biodiversity Museum houses one of North America’s largest and most comprehensive collections of mosses, liverworts and hornworts. As UBC strives to share materials and resources in aid of discovering and understanding biodiversity and addressing current conservation concerns, we face many challenges: large pockets of the province are unexplored and under-represented in the collection; a small fraction specimens of taxa represented in collection are ‘fresh’; curation of the specimens has been opportunistic in recent decades; the backlog of undetermined specimens is large; and georeferencing is inadequate to meet the needs of ‘big data’ type studies. We have fallen behind. To address these challenges and to increase the utility of the collection for biodiversity and conservation purposes, in 2022 we convened a meeting to identify opportunities for synergistic research and teaching in collaboration with partners at other universities, museums, government agencies, conservation groups, and communities. So far, members of the group have compiled up-to-date draft checklists of the mosses, liverworts and hornworts of BC; contributed samples of curated specimens to a DNA-barcoding initiative and begun to analyse data; conducted fieldwork and embarked on integrative taxonomic studies of select bryophytes-at-risk; and modelled climate change in areas occupied by bryophytes-at-risk. In these initiatives we have focused on training and supporting the next generation of bryologists. The future is bright!